All upsells

Google Ads Management

$1,000-3,000/mo + ad spend · LSA + Search + PMax (when ready).

2026 Google Ads landscape changes

  • • Call-only ads die Feb 2026 → migrating to RSA + call assets
  • • Google Verified replaced Guaranteed (Oct 2025)
  • • PMax requires offline conversion tracking (else floods bot/YouTube spam)
  • • 30-50% of contractor spend is wasted without negative keyword maintenance

We address all four. Most agencies ignore them.

Our priority order

  1. 1. LSA first (CPL $30-75 roofing)

    Application support: license + GL insurance + background check (2-5 weeks). Then dominate.

  2. 2. Branded Search (CPL $44 avg)

    Defend your brand searches. Cheap, high-intent.

  3. 3. Non-branded Search (CPL $124-228 roofing)

    RSA framework: 15 headlines × 4 categories. Pin only the brand. ML rotates the rest.

  4. 4. PMax (only after offline conversion tracking)

    CRM webhook → Google Ads conversion. Bid signal = qualified-lead, not raw form fill.

What's included monthly

  • Negative keyword maintenance (30+ baseline + custom)
  • RSA copy refresh (15 headlines × 4 categories)
  • LSA verification ongoing (review responses, dispute bad leads)
  • CallRail integration for phone tracking
  • Microsite landing pages per campaign (5-10/mo)
  • Weekly Loom-recorded report
  • Live dashboard (Looker Studio or custom)
  • Monthly strategy call (30 min)

First campaign FREE.

We launch your first Google Ads campaign at no management fee. Convert to retainer if results land.

Start free campaign