Meta + TikTok Ads

$500-1,500/mo per channel · Visual-first for high-volume verticals.

Meta (FB + Instagram)

Roofing CPL $21.98 · Remodeling CPL $35-80 · 2026 platform avg ~$45

Before/after carousels (30-50% lower CPC vs single-image)
Reels (15-30s) walkthroughs UGC-style (2.5× engagement)
Lead Ads in-platform (lower CPL, route to instant SMS qualifier)
Lookalike audiences from CRM closed-won (1%)
5-mile radius around showroom + homeowners 35-65 + HHI $100k+
Advantage+ Lead campaigns (only 21% adoption = whitespace)

TikTok

CPM $1-4 · CPC $0.10-0.30 (Spark Ads) · UGC creator partnerships

Spark Ads: amplify existing organic posts
Local micro-influencer partnerships
Transformation reels (mobile-first, no music, voiceover)
Top-of-funnel awareness + retargeting on Meta/Google
Native UGC voice (NOT polished agency creative)

Honest read: TikTok works for high-volume B2C (moving, junk removal). Marginal for $80k kitchen jobs. We'll tell you straight if it doesn't fit your vertical.

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