All services
Microsites that convert paid traffic.
3-10 per quarter · One keyword cluster each · Sub-2s LCP
A microsite is a standalone landing page built around one service, one vertical, and one keyword cluster. Used as a Google Ads or Meta Ads destination instead of a generic homepage. Same brand, sharper conversion focus, separate analytics.
When to use a microsite
- New Google Ads campaign for a single service (e.g. kitchen-remodel-mclean)
- LSA application where the lead destination must match the service category
- Storm-season roofing landing with a different urgency message
- Meta Ads creative testing where the landing page has to match the ad angle
- Geo-targeted page for a NoVA city you do not have a full location page for yet
What you get per microsite
- One-page layout: hero, social proof, pricing transparency, FAQ, conversion form
- Per-campaign UTM parameter tracking and call tracking number
- Sub-2.5s LCP on mobile 4G
- Conversion form wired to your CRM (JobNimbus, Buildertrend, or email fallback)
- A/B testable headline + hero copy from day 1
Velocity by tier
Pilot retainer includes 3 microsites in the first quarter. Growth includes 5-10 per quarter. Premium custom. Each microsite typically takes 2-3 days from brief to live, faster on repeat verticals where we already have the copy framework.
Ready to start?
Free Fairfax-specific audit. 30 minutes. Loom recorded. No sales call required.