All services
Google Ads that do not bleed budget.
Search · LSA · PMax with offline conversion tracking
Most contractor Google Ads accounts waste 30-50% of spend on irrelevant queries, bot traffic, and YouTube placements. We rebuild the account from a negative-keyword baseline, ship the right offline-conversion plumbing, and only turn on PMax after Search is profitable.
Search campaigns we run
- RSA framework: 15 headlines × 4 categories (problem, outcome, trust, urgency)
- Vertical-specific negative keyword baseline (200-400 terms loaded at launch)
- Manual CPC for first 30 days, then Maximize Conversions once data is enough
- Call extensions, sitelinks, structured snippets, location extensions auto-managed
- Quality Score watch on top 20 keywords, with hero ad-group refactor if it drops below 7
Local Services Ads (LSA)
- Application support: license, insurance, background-check uploads (2-5 weeks approval)
- Service area + service categories tuned per vertical (Roofing, Remodeling, Moving)
- Dispute workflow for unqualified leads (LSA refunds 80%+ when filed within 30 days)
- Review velocity strategy to lift LSA ranking
PMax with guardrails
PMax is a black box that floods spend through YouTube and Discover unless you give Google offline-conversion signals. We wire your CRM to Google Ads via Enhanced Conversions for Leads or offline-conversion-imports before PMax goes live, then layer audience signals, location bid adjustments, and exclusion lists.
What you see weekly
- Live dashboard: spend, conversions, CPL, search-term hits
- Loom-recorded weekly review (5-10 minutes, async, watch on 1.5x)
- Slack or email alerts for spend anomalies > 25% day-over-day
- Quarterly campaign restructure based on actuals
Ready to start?
Free Fairfax-specific audit. 30 minutes. Loom recorded. No sales call required.