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Local SEO that survives the next core update.
NoVA-specific content · GBP optimization · Review velocity
Templated city-swap pages were the contractor SEO playbook for a decade. The 2026 Google core update penalized them. We write individual city pages with real local content — building codes, neighborhood quirks, permit timing — and ship a GBP cadence most agencies skip.
On-page
- Individual city pages for Fairfax, Loudoun, Arlington, Alexandria, Reston, Vienna, McLean, Tysons
- Each with neighborhood-specific copy, real project photos, locally sourced testimonials
- LocalBusiness, Service, FAQ, and AggregateRating schema markup
- Internal linking strategy: service → vertical → city → blog
- Title tag + meta description per page, no duplicate H1s
Google Business Profile
- Weekly posts (services, offers, updates) with 1 photo minimum
- Photo uploads from finished jobs, geotagged where possible
- Q&A monitoring + seeded responses
- Review request automation (post-job text, then email follow-up)
- Review response on 80%+ of reviews within 48 hours
- Service categories optimized per vertical and per city
Off-page
- Citation audit + cleanup on top 30 directories (BBB, Houzz, HomeAdvisor, Angi, Yelp, Thumbtack)
- Local PR placements when projects warrant it (Patch, Fairfax County Times)
- Vertical-specific directories (NARI, GAF Master Elite, AMSA ProMover)
Tracking
Monthly keyword tracking via Ahrefs or Semrush for 50-200 target keywords. Search Console verified, indexing watch, Core Web Vitals monitored continuously. Loom-recorded monthly SEO recap with the same dashboard your competitor intel report uses.
Ready to start?
Free Fairfax-specific audit. 30 minutes. Loom recorded. No sales call required.