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Know exactly how your top NoVA competitors win.
5-10 competitors · SWOT · Ad copy · Keyword gaps · Action plan
Most contractors guess at the competitive landscape. Our intel report runs the same competitor crawl, ad-library scrape, and keyword-gap analysis that a senior strategist would assemble manually — but delivered in 48 hours instead of three weeks. Standalone or part of the retainer.
What the report covers
- Top 5-10 competitors by NoVA share of search and ad spend
- SWOT analysis per competitor vs your business
- Pricing transparency comparison (where pricing is shown, where it is hidden)
- Ad copy patterns: headlines, hero offers, frequency, Meta Ad Library + Google Ads Transparency Center
- Keyword gaps with opportunity scores (search volume × competitor weakness × your relevance)
- Reputation snapshot: reviews, response rate, complaint themes
- Recommended actions, time-bounded with effort estimates
How it is produced
Capa-2 AI orchestration runs the scrape and synthesis (Sonnet 4.6 for analysis, structured outputs validated by Zod schemas). A human strategist reviews and signs off before the report ships. Source URLs and timestamps are included in an appendix so you can verify every claim.
Cadence
- Standalone report: $500-1,500 depending on competitor count, delivered in 48 hours
- Quarterly refresh (Growth tier): rolled into retainer, delta-only
- Monthly refresh (Premium tier): rolled into retainer, full SWOT + ad spend trends
Ready to start?
Free Fairfax-specific audit. 30 minutes. Loom recorded. No sales call required.